Multivariate Analyses

We can help customers leverage more information and insight into their data. Our researchers have experience in advanced analytics including statistical methods, discrete choice modeling and multivariate analysis. Our role is to help customers:

• Understand changing consumer values, attitudes and behaviours
• Track consumer dynamics at every geographic level — from global to national to regional to local
• Identify key purchase drivers
• Uncover new target segments or niches and "white space" opportunities.
  

Using the latest software we do the following multivariate analyses:

• modeling survey tabulations/correspondence analysis
• factor analysis
• cluster analysis
• regression analysis (including logistic regression and discriminant analysis)
• beyond regression analysis - ridge regression, partial least squares, structural equation modeling
• automatic interaction detector (AID) and CHAID/CART
• conjoint analysis/ trade off
• pattern analysis/market basket analysis

Please do not hesitate to contact us for further details about the reporting, tabulation and multivariate analyses that we can perform.