Case Studies

European Business "Speedometer" Survey.

Andrew Lester & Associates worked closely with the public relations agency of one of the world’s top integrators to prepare a report looking at how the ever-increasing need for "speed" influences the way businesses operate today. The findings from the report formed the basis of an international media campaign.

Andrew Lester & Associates ran a telephone survey of four hundred senior executives in four European countries. The main objectives of the survey were to examine the "new speed" economy - where business success depends on continually reducing delivery and production times- and assess the impacts on senior management, corporate performance and quality standards. The resulting analysis showed how "fast" companies have to react to business pressures, identified the key drivers behind the need for "speed” and described how businesses react to the need to respond quickly.