Case Studies

Market Awareness, Image and Satisfaction with Waste Management Companies in the UK

Conducted on behalf of one of the UK’s top waste management companies, this study examined awareness of key players and attitudes towards the industry as a whole. Issues regarding priorities for waste management, and anticipated market trends were explored, together with user expectations from the industry and government bodies. The objectives of the survey were to help focus future marketing priorities, and 110 respondents participated, including local government client customers, lapsed customers, specialist trade press and public bodies.