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Case StudiesUK Mail Order Houses – International Mail Market Potential and Sales Lead Qualification
This survey for a global leader in innovative international mailing solutions assessed the market potential for international mail across the UK mail order sector and, in conjunction with this, provided added-value marketing profile information and generated qualified sales leads. One of the objectives of the project was to help the client understand the key factors behind resistance to selling internationally. The resulting analysis included current and future international mail activity, reasons for not selling internationally, top geographic destinations, volume/frequency/weight profiling, leading carriers used and propensity to switch carrier. |
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