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Andrew Lester & Associates

 

Case Studies

UK Mail Order Houses – International Mail Market Potential and Sales Lead Qualification

 

This survey for a global leader in innovative international mailing solutions assessed the market potential for international mail across the UK mail order sector and, in conjunction with this, provided added-value marketing profile information and generated qualified sales leads. One of the objectives of the project was to help the client understand the key factors behind resistance to selling internationally.

The resulting analysis included current and future international mail activity, reasons for not selling internationally, top geographic destinations, volume/frequency/weight profiling, leading carriers used and propensity to switch carrier.

 

Other Studies

Market Opportunity Studies

 
1.
A Study on the Logistics Services Needs and Practices among European Commodity Traders and Shippers
 
2.
Survey to Assess the Business Impact of EU Enlargement on the Cross-border Parcels Market
 
3.
Survey into the UK Market Potential for International Direct Mail Fulfilment and Despatch Services.
 
4.
Study of Freight Planning Processes across UK Road Haulage and Freight Forwarding Companies
 
5.
UK Mail Order Houses – International Mail Market Potential and Sales Lead Qualification