Case Studies

Survey into the UK Market Potential for International Direct Mail Fulfilment and Despatch Services.

This UK study for a leading international print distribution company and mail consolidator evaluated the business potential for expanding their service offering into fulfilment and international despatch for direct mailers among publishing and direct mail houses.

Andrew Lester & Associates interviewed the client’s customer base and was able to obtain objective feedback both in terms of customer satisfaction with existing services and realistic take-up potential for a number of sector-specific value-added fulfilment services. Current strategies for subscription management, direct mail and supporting letter-shop activities were examined, together with reasons for selecting outside suppliers.